What do Billy Gibbons and Charlie Sexton have in common? Guitars yes, but they are also investors in Pura Vida Tequila. In a day and age when celebrity endorsements of spirit products are growing, you have to wonder if it’s just about the money, or if they actually believe in the product they are selling. Yesterday I had the opportunity to spend the day with Billy Gibbons and trust me, he believes in Pura Vida.

Sandra & Jessica are at the Twin Liquors Dan Aykroyd Crystal Head Bottle Signing Event. Complete event coverage coming soon. 

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By Gerry Khermouch
Published in Beverage Dynamics - January 2010

Long known in the Austin, TX, area as an expansive chain of well-appointed beverage alcohol stores, Twin Liquors made a emphatic statement to potential competitors with the November 2008 opening of its Hancock Center Marketplace flagship location, in greater Austin’s Hyde Park district. The 15,000-square-foot, cutting-edge megastore, built in the shell of a former Old Navy outlet, has most everything a customer could want, blending a roomy, comfortable layout – accented by large granite tasting bars in center store and by the entrance as well as classroom-style enclaves in back - with an impressive selection of wine, beer and spirits. Continuing to highlight its chain-wide signature trademark “Twin Deals” promotion, which offers two bottles at a deep discount, along with a wide array of tasting and educational events, the new store drew enthusiastic reviews from customers on ratings sites like Yelp! One online poster noted the store is a “massive celebration of wine, liquor, beer and more…”

(November 24, 2009) Austin, TX — Today the Twin Liquors family says goodbye to the “Twin” of Twin Liquors, Theodore Jabour, who passed away Monday afternoon at the age of 88.

Theodore Jabour was born on New Year’s Day, 1921, in Austin, Texas.  Theodore’s father, Albert, and his family were merchants, and they operated a mercantile store (that was started back in the late 1800s) in the heart of Austin, Texas, which was then Congress Avenue and Pecan Street (the current Sixth Street).  As a young boy, Theodore learned how to be a retailer, and he and his twin brother, Arthur, loved working in the family business.  Austin was just a small town back then, and on warm summer days, Theodore and Arthur would walk across what is now Lady Bird Lake (when the river would only be a trickle), and they would run and play at East Avenue Park, which later became part of Interstate Highway 35.  As a child, Theodore watched his beloved church, St. Elias Orthodox Church, be built in 1933, and he would later attend and serve this church for the rest of his life.

Best Liquor Store: Twin Liquors

Hyde Park dwellers thanked Bacchus early and often when the new millennium welcomed Twin Liquors to Hancock Center – and near a video rental store to boot! With some 55 sister outlets, its upgrade was unexpected, to say the least; employees of Twin Liquors' new “flagship” headquarters next to Petco estimate the liquor barn's square footage at 40,000. That's the kind of mileage you'll rack up in its Champagne alone. Watch the cork!

It's a miracle of the marketplace. You decide to have a bottle of your favorite wine store. The wine you want is on the shelf. Winemakers around the world make tens of thousands of wines each year. Who sees to it that all the world's wines, the one you want is at your store just when you want it? Who exactly makes this miracle happen?

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The spirited co-owner of Austin's Twin Liquors says achieving balance in your life, just like the blending in a good bottle of wine, is what makes a business successful.

Published in the Dec 2008 issue of Austin Woman Magazine

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 When she's told that Margaret and David Jabour are getting an award, Juliana deRosa, manager of corporate and foundation gifts for Austin's Long Center for the Performing Arts, doesn't miss a beat. "They deserve it," she says. "We love them here, and we're lucky to have them in town. I can't think of enough good things to say about them."

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In the notoriously flamboyant liquor business, “modest” and “mild-mannered” aren’t words typically assigned to its top brass. But then again, David Jabour is no ordinary beverage baron. As president of Twin Liquors, this former banker is a genteel family man and tireless philanthropist who just happens to own some liquor stores. Forty-six, to be exact.

Behind the desk of his humble office in a liquor warehouse, Jabour, 43, runs his family’s 70-year-old business and coordinates his extensive community calendar.

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