By Gerry Khermouch
Published in Beverage Dynamics - January 2010

Long known in the Austin, TX, area as an expansive chain of well-appointed beverage alcohol stores, Twin Liquors made a emphatic statement to potential competitors with the November 2008 opening of its Hancock Center Marketplace flagship location, in greater Austin’s Hyde Park district. The 15,000-square-foot, cutting-edge megastore, built in the shell of a former Old Navy outlet, has most everything a customer could want, blending a roomy, comfortable layout – accented by large granite tasting bars in center store and by the entrance as well as classroom-style enclaves in back - with an impressive selection of wine, beer and spirits. Continuing to highlight its chain-wide signature trademark “Twin Deals” promotion, which offers two bottles at a deep discount, along with a wide array of tasting and educational events, the new store drew enthusiastic reviews from customers on ratings sites like Yelp! One online poster noted the store is a “massive celebration of wine, liquor, beer and more…”

by Duke Egbert

     Every man should be born again on the first day of January.  Start with a fresh page.  Take up one hole more in the buckle if necessary, or let down one, according to circumstances; but on the first of January let every man gird himself once more, with his face to the front, and take no interest in the things that were and are past.  ~Henry Ward Beecher